Last Updated on September 4, 2022
When looking into creating a new Youtube channel, most people go immediately into their comfort zone and create a channel based around their hobbies. It makes a lot sense – creating a content about your passions is easy and can be very rewarding.
That’s all fine and dandy, as long as you get into Youtube for fun. But if you want to grow a Youtube channel that would become a real business and earn a reliable income over a long period of time, creating a channel solely around your hobbies can be a fatal mistake.
You don’t want to waste your time putting lots of effort into making videos that would end up not give you any income. You have to find a niche that earns an high CPM rate from Youtube Ads
Not all niches are born equal
Let’s run a little scenario so you could have a better understanding of what I am talking about when it comes to CPM and its importance.
Let’s assume you and me both start a channel at the same time. Your channel is about playing video games, while mine is about dropshipping services.
Both of our channels get some decent traction and after a few months of hard work – we both reach the monetization goals and start earning ad revenue from our videos.
After our first month of monetization, you get your very first AdSense check. You had over 50,000 monetized plays this month and with an average CPM of $1.5 you earned a total of 75 dollars.
At the same time, my smaller channel had only 20,000 monetized plays. But while your CPM was $1.5, my videos about dropshipping received an average CPM of $12, earning me 240 dollars – more than 3 times your earnings from less than half the amount of viewers you had.
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